The University of Gloucestershire in the UK is producing MBA students whose research is at the forefront of AI and digital technologies. Their projects showcase how digital solutions are transforming industries in Malaysia and beyond.
Kishan is exploring how Artificial Intelligence (AI) can improve vessel safety compliance in Malaysian shipping companies. By using AI to monitor operations and predict risks, his research helps shipping firms prevent accidents and meet safety regulations more efficiently, showing the potential of AI in real-world maritime operations.
Neetiya studies how international schools in Malaysia can use social media and digital tools to build stronger brand identities. Her work demonstrates that platforms like Instagram, Facebook, and digital storytelling can engage students and parents more effectively, giving schools a competitive advantage in a digital world.
Karthi investigates the role of social media and digital marketing in driving adoption of cost-saving digital financial services. Her research highlights how targeted online campaigns can raise awareness, encourage digital finance use, and improve financial inclusion, showing how digital technologies empower everyday financial decisions.
These projects reflect the University of Gloucestershire’s commitment to producing business leaders who understand AI, social media, and digital innovations. For global MBA students, their work is a glimpse into the future—where digital technology drives smarter, safer, and more connected business solutions.
